Imfashini Esheshayo Eholela Ekumosheni Okuphezulu

Kunesikhathi lapho ijubane lemfashini bekuyizinsuku ezingama-90-180 ngaphambi kokuthi abadlali abafana noZara, H&M, Uniqlo, Gap, Primark, Mango kanye neTopshop bathathe umdlalo bawubeke kwelinye izinga njengoba isikhathi sokushintsha besincipha kakhulu saba amasonto ukusuka ezinyangeni.Kodwa njengoba abadlali abaningi abasha abafana no-Boohoo, Asos, Shein kanye no-Missguided bejoyina i-bandwagon, imfashini yaba ngokushesha kakhulu!

Kusukela ezinyangeni kuya emavikini kuya ezinsukwini, yileso ijubane imfashini ezuzwe ngokuhamba kwesikhathi!

Kuke kwaba nesikhathi lapho inkathi yezinsuku ezingama-90-180 yayiyinjwayelo ngaphambi kokuba abafana bakaZara, H&M, Uniqlo, Gap, Primark, Mango kanye neTopshop bathathe umdlalo bawubeke kwelinye izinga njengoba isikhathi sokushintsha sasincipha kakhulu saba amasonto. kusukela ezinyangeni.

Ezinkulungwaneni eziningi zeminyaka, ekuqaleni kwawo-2000s kukhumbuza izinkumbulo zokuhlanya ezidalwe ngamagama afana ne-H&M, Zara, American Apparel, Forever 21 kanye ne-Abercrombie & Fitch njengoba bathola izitayela ezintsha ezilungele ukuthengiswa emavikini ambalwa.

Leyo kwakuyimfashini esheshayo kithi sonke.

Kodwa njengoba abadlali abaningi abasha abafana no-Boohoo, Asos, Shein kanye no-Missguided bejoyina i-bandwagon, imfashini yaba ngokusheshisa kakhulu!

"Uma imfashini esheshayo emashumini ambalwa eminyaka adlule ibonakale ngamanani aphansi, umthamo ophezulu, kanye nejubane elingapheli, khona-ke igagasi elisha lemikhiqizo yemfashini esheshayo licindezela lezo zindlela ezintathu ngokweqisa kwazo ngokuphelele...", kusho intatheli uLauren Bravo, umbhali wezincwadi. ibhuku elibalulekile elithi How To Break Up With Fast Fashion, elidinga indlela ehamba kancane nehlakaniphile yokuthenga, kuyilapho inezela, “Sifinyelele eqophelweni lapho izingubo manje sezithengiswa kakhulu njenge-'Fast Moving Consumer Good', ngesikhathi esifanayo. Isigaba esinjengokudla okulula, iziphuzo ezinoshukela, umuthi wokuxubha - njengento elahlwa ngokuphelele, okufanele idliwe kanye bese ilahlwa."

Kodwa ngezingubo, ukulahla akuyona inketho ngokuqinisekile!

Kulabo abangazi, abathengisi bemfashini abashesha kakhulu abanazo izitolo zezitini nodaka njengoba begcina ukusebenza kwabo ku-inthanethi ngokuphelele, lapho izindleko zabo ze-overhead ziphansi futhi ukuthenga okungalindelekile kwenzeka khona manjalo.

Izingubo aziveli ndawo futhi imfashini ye-ultrafast iza nezindleko eziphakeme zemvelo.

UKUKHISHWA KWEKHABONI
Imboni yezemfashini ingowesibili ngezimboni ezinkulu ezingcolisayo, ezibalela u-10% wokungcola komhlaba wonke, ezikleliswe phezulu kunezimo ezikhishwayo ezivela ekuhambeni emoyeni!Lapho kufakwa kuwo wonke umjikelezo wempilo wengubo, kusukela ekukhiqizeni kuye kwezokuthutha kuya, ekugcineni, ekugcineni, kudoti, sekuphelele, amathani ayizigidi eziyizinkulungwane eziyi-1.2 okukhishwa kwekhabhoni akhishwa yimboni yezemfashini minyaka yonke.

Akukhona nje kuphela ukuthi i-carbon footprint yemboni yemfashini ithonywa inani lemfucuza ethunyelwa endaweni yokulahla imfucumfucu, ukukhishwa kwe-CO2 ngesikhathi sokukhiqiza kanye nezinqubo zokuthutha nakho kunomthelela emiphumeleni emikhulu yekhabhoni yemboni.

Njengombiko kaMcKinsey, imboni izokweqa inhloso yayo cishe ngokuphindwe kabili, ngokukhishwa kwe-2.1 billion metric tonnes elingana ne-CO2 ngo-2030, ngaphandle uma isebenzisa izinyathelo ezengeziwe zokunciphisa.

Ingxenye yalokhu kukhishwa izobangwa wukwenyuka kokusetshenziswa kwezimpahla zemfashini okunemfashini eshesha kakhulu emnyombweni wayo.

AMANZI, NGESINYE SEZIsulu Ezikhulu kakhulu!
Imboni yezemfashini ingumthengi omkhulu wamanzi.Amanzi amaningi ahlanzekile asetshenziselwa ukudaya nokuqeda inqubo.

Njengereferensi, kungathatha amathani angu-200 amanzi ahlanzekile ngethani ngalinye lendwangu edayiwe (amaphesenti angu-20 okungcoliswa kwamanzi ezimbonini avela ekuhlanzweni kwezindwangu kanye nodayi; amathani angu-200,000 odayi alahleka emanzini alahlwayo minyaka yonke).

Ngokwemibiko, minyaka yonke, imboni yezemfashini isebenzisa amalitha angu-1.5 trillion amanzi ngisho namaphesenti angu-2.6 amanzi ahlanzekile emhlabeni wonke asetshenziselwa ukukhiqiza ukotini kuphela (amalitha angu-20,000 amanzi adingekayo ukukhiqiza i-1kg kakotini), ingasaphathwa eyemanzi. ukungcoliswa ngenxa yokusetshenziswa kakhulu kukamanyolo ekukhiqizeni ukotini, ongcolisa amanzi agelezayo kanye namanzi ahwamukayo.

Uma kucatshangelwa abantu abayizigidi ezingama-750 emhlabeni wonke abakwazi ukuthola amanzi okuphuza, ukumoshwa okunjalo nokungcoliswa kochwepheshe bamanzi banomuzwa wokuthi akudingekile, ingasaphathwa eyokusetshenziswa kwamakhemikhali okungenangqondo, asetshenziswa kakhulu ngesikhathi sokudaya, ukuxubha, ukukhiqizwa kwefayibha, nokucutshungulwa okumanzi kwento ngayinye. ezembatho zethu.

Ngokwemibiko, amaphesenti angama-23 awo wonke amakhemikhali akhiqizwa emhlabeni wonke asetshenziselwa umkhakha wezindwangu njengoba kubikwa izehlakalo ezingama-20,000 zokufa, umdlavuza kanye nokuphuphuma kwezisu minyaka yonke ngenxa yamakhemikhali afafazwe ukotini (amaphesenti angama-24 ezibulala-zinambuzane kanye namaphesenti ayi-11 ezibulala-zinambuzane. izibulala-zinambuzane ezikhiqizwa emhlabeni wonke, zisetshenziswa ekukhiqizeni ukotini).

IFASHINI YANDA INKINGA KAKWENZIWA KOKUCHITHWA...
Umndeni emazweni aseNtshonalanga kubikwa ukuthi ulahla izingubo ezilinganiselwa kumakhilogremu angu-30 unyaka ngamunye kuyilapho amaphesenti angu-15 kuphela agaywa kabusha noma aphiwa, kanti enye iya ngqo endaweni yokulahla imfucumfucu noma ishiswe.

Uma kucatshangelwa imicu yokwenziwa, njenge-polyester, iyimicu yepulasitiki, futhi ayiboli, ingathatha iminyaka engu-200 ukubola ngisho noma imibiko iphakamisa ukuthi imicu yokwenziwa isetshenziswa cishe kumaphesenti angama-72 wezingubo zethu namuhla.

Phakathi naleso sikhathi, imibiko iphakamisa ukuthi cishe amaphesenti angu-5.2 emfucumfucu ezindaweni zokulahla imfucumfucu namuhla iyindwangu futhi ngokuqondakalayo njengoba ukuphila okujwayelekile kwengubo kuthiwa cishe kuyiminyaka emi-3 kuphela futhi kucatshangelwa ukuthi cishe izingcezu zezingubo eziyizigidi eziyizinkulungwane ezingama-80 zikhiqizwa minyaka yonke (okuyinto ezungezile. Amaphesenti angu-400 ngaphezulu uma kuqhathaniswa namashumi ambalwa eminyaka adlule) ngenkathi ngaphambi kokuba ilahlwe, ingubo ngokwesilinganiso igqokwa cishe izikhathi ezingu-7 noma ngabe kugqokwa amaphesenti angu-20 kuya kwangu-30 kuphela wezingubo zokugqoka zabesifazane abaningi, izokwenyusa kuphela ukumoshwa kanye nemfashini ye-ultrafast isheshisa inqubo.

“Le mikhiqizo (esheshayo) icindezela abantu ukuthi bahlale bethenga—futhi bathenge ngobuningi,” kusho uchwepheshe wemakethe kuyilapho enezela ukuthi njengoba bethembele kuma-microtrends, kuwukumosha okukhulu ngoba abantu bazogqoka okuthile izikhathi ezimbalwa ngaphambi kokulahla izingubo.

MICROFIBRES POLLUTION...
Ngaso sonke isikhathi uma kugezwa ingubo yokwenziwa, cishe ama-microfibre angawodwa angama-700,000 adedelwa emanzini, agcine engene olwandle bese eya emaketangeni ethu okudla.

Lokhu kutholwe ocwaningweni, oluthole amathani angaba ngu-190,000 emicu ye-textile microplastic engena olwandle unyaka nonyaka futhi akulona inani elincane ukusho okuncane.

Khonamanjalo, olunye ucwaningo luthole ukuthi ukugqoka imicu yokwenziwa kukhiphela ama-microfibre epulasitiki emoyeni njengoba nje umuntu oyedwa engakhulula ama-polyester microfibres acishe abe yizigidi ezingama-300 ngonyaka emvelweni ngokuwasha izingubo zawo nangaphezulu kwezigidi ezingama-900 emoyeni ngokumane agqoke izingubo.

UKUVIKELA UKUCHITHWA KAKHULU
Njengoba ihlelo lemfashini esheshayo liqhubeka likhula, ngenxa yethonya elingakaze libonwe lezokuxhumana, manje selikhuthaza isizukulwane esisha esibheka amanani aphansi kanye nesiko elilahlwa njengenjwayelo - intsha eningi namuhla kubikwa ukuthi ibheka izingubo ezigugile ngemva nje kwezingubo ezigugile. ukuwasha okumbalwa - noma ngabe ukukhiqiza ngokweqile nokulahlwa ngokushesha kuye kwabhebhethekisa inkinga yemfashini kadoti.

Isamba sezimpahla zokugqoka nezicathulo ezagcwaliswa e-USA kuphela ngo-2000 (uma kubhekwa iminyaka yemfashini ehamba kancane) simi kumathani ayizigidi eziyisi-6.5, anyuke afinyelela cishe kumathani ayizigidi eziyi-15.5 ngo-2020 (inkathi yemfashini esheshayo) ebhalisa ukwanda konyaka nonyaka ( CAGR) cishe amaphesenti angu-9.

Kodwa lokho kwaba kuphela kwaze kwaba sekufike imfashini esheshayo, manje esehlelwe ukuthi inyuse amanani okumosha abe phezulu.

Kodwa-ke, abasakazi bemfashini esheshayo efana ne-Boohoo, Asos, Shein neFashion Nova baye bathi bakhiqiza ngokufunwa futhi inombolo kuphela yezingubo ezidingekayo ngempela, abazigcinayo zincane kunalezo ezikhiqizwa ngesikhathi semfashini esheshayo.

Okwesibili, ukufaka i-inshoring kanye ne-nearshoring kunciphisa kakhulu mayelana nokukhishwa kwekhabhoni njengoba ezokuthutha kuncipha kakhulu.Thatha isibonelo umthengisi wemfashini ozinze eShayina, onenqwaba yabahlinzeki bakhe bendwangu nezingubo etholakala e-Guangzhou;ngokufanayo umthengisi wemfashini waseBrithani oseku-inthanethi i-Boohoo imithombo cishe engamaphesenti angama-50 ezimpahla zayo ezivela eNgilandi kuphela


Isikhathi sokuthumela: May-23-2022